1. The rise of independent brands in China and their participation in the competition of domestic and international mid to high end markets
Under the strong support of relevant national policies, Chinese manufacturing is accelerating its upgrading towards intelligent manufacturing in China. A group of Chinese enterprises with independent brands and intellectual property rights have emerged one after another. These enterprises have gradually won domestic and foreign users and markets through continuous technological innovation and products with outstanding core competitiveness.
At present, representative well-known brands in the massage equipment industry mainly include foreign brands such as Panasonic in Japan, and domestic brands such as Aojiahua and Beirelaxed. At present, China is the global center for the research and manufacturing of massage equipment, and the largest exporter of massage equipment in the world. Its overall technical strength is steadily improving.
2. The increasing importance of innovation and research and development has become the core competitiveness
In the era of the new generation of information technology, consumers of massage equipment demand highly intelligent products, which accelerates the innovation and research and development of product design and production related technologies. In this context, precision drive, biomimetic technology, artificial intelligence, and Internet of Things technology have promoted the intelligent upgrading of existing hardware, significantly improving product health effects and enhancing user massage experience. Innovation and research and development have become the most important sources of core competitiveness for enterprises in the industry.
3. Online sales channels
With the advent of the Internet of Things era and the rapid development of online e-commerce, coupled with the high acceptance of new things by online consumer groups, the sales growth rate of massage equipment through online channels is relatively fast. Currently, it has become a fiercely contested sales channel for massage equipment enterprises.
