Since the beginning of the 21st century, factors such as global economic development, aging population, and the spread of sub-health have driven the continuous and rapid expansion of the massage equipment market. At present, massage equipment is widely used to serve various user groups, including sub healthy people, middle-aged and elderly people, as well as important groups such as business travelers and office workers, and has broad market development space.
1.Consumer income and expenditure level, health awareness level
The disposable income of various consumers has a critical impact on their various consumption expenditures, including health expenses. When their income level rises and their health awareness level increases, consumers pay more attention to consumption that can improve their long-term quality of life, such as healthcare.
2.sub healthy population size
In today's society, people's pace of life is constantly accelerating, and many people are under great pressure from work, study, and life for a long time. Their physical and mental stress persists, making them prone to sub-health conditions, which can lead to various chronic diseases. Massage equipment can help sub healthy individuals achieve self-service daily massage health and relaxation, improving their physical and mental state.
3. Population aging rate
The accelerated aging of the global population is an important factor driving the rapid growth of the massage equipment industry. According to United Nations standards, countries or regions where the proportion of people aged 65 and above exceeds 7% of the total population are considered to have entered an aging society. Middle aged and elderly people generally have health problems such as poor blood circulation, muscle aging, and osteoporosis, and massage equipment can provide independent massage and health services for them.
4. Scale of Business Travel and Office Population
With the increasingly active trade of goods and services, as well as cultural exchanges between different regions, the number of frequent business travelers traveling between different cities and countries continues to grow, and the time they spend on their journeys also increases. The main modes of transportation for long-distance travel for business travelers include airplanes, high-speed trains, bullet trains, long-distance buses, etc. Therefore, they have to be confined to small spaces for a long time, and generally suffer from physical discomfort such as limb stiffness and soreness.
Due to the popularization of office electronicization, the trend of electronicization and networking in daily work of workers in various industries is obvious. They need to use electronic devices such as computers and mobile phones for a long time, which can easily lead to physical discomfort symptoms such as eye fatigue and swelling, cervical and lumbar stiffness, shoulder and back pain, etc.
In response to the physical discomfort symptoms mentioned above among business travelers and office workers, the massage health function of massage equipment has a good relieving effect and can prevent early symptoms from worsening and forming diseases. In addition, lightweight and portable small massage equipment, especially wearable massagers that are more suitable for travel and office environments, can better meet the personal health care and massage health needs of business travelers and office workers.
5. Intelligence level of massage equipment
With the development and promotion of technologies such as the Internet of Things, big data, cloud computing, and artificial intelligence, consumers have become accustomed to conveniently controlling various smart products through mobile devices such as smartphones. In this context, users of massage equipment are constantly increasing their demand for intelligent products. Intelligent products that can adjust massage rhythm, intensity, temperature and other elements according to the user's personal situation can better meet user needs.